What is it?
WATCH HOW IT WORKS IN 90 SECONDS
We’re connecting the tools, conversations, and follow-up that lead to deals.
THIS IS FOR YOU IF...
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Your sales process is scattered
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Your leads and follow-ups are everywhere
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You don't know what to do ask on a discovery call
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Your offer is too difficult to explain
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Your best ideas stay trapped in meetings and conversations
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You're using AI, but none of your tools work together
THIS IS FOR ENTREPRENEURS AND EXPERTS WHO WANT TO TURN WHAT THEY DO INTO VISIBILITY, LEADS, AND OPPORTUNITIES—
OVER EIGHT WEEKS, WE'LL BUILD A CONNECTED SYSTEM
WHAT YOU'LL WALK AWAY WITH
BY THE END OF 60 DAYS, YOU'LL HAVE...
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The one tool to start your day - the CRM
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Uncover customer pain during discovery calls
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Create an offer that is easier to understand and sell
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Capture your expertise using Granola, Fathom, and Wispr Flow
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Connect your tools to Claude through MCP
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We’re building a sales system you can use every day.
THE 8-WEEK BREAKDOWN
WEEK 1 — Build Your Sales Operating System: CRM, pipeline stages, lead management, speed-to-lead, follow-up, and what every salesperson should track.
WEEK 2 — Master Discovery & Sales Conversations: Better questions using the best ideas from SPIN, Sandler, Gap Selling, and Challenger. Diagnose before pitching.
WEEK 3 — Build an Offer People Want to Buy: Positioning, problem, outcome, pricing, differentiation, risk reversal, and communicating value.
WEEK 4 — The 100-Person Challenge: Put the offer in front of 100 qualified people. Calls, LinkedIn, email, introductions, and referrals. Track everything in the CRM.
WEEK 5 — Create a Video Sales Letter That Sells: Hook → problem → insight → solution → proof → offer → CTA. Create one VSL students can actually deploy.
WEEK 6 — Follow-Up, Objections & Closing: “Too expensive.” “Need to think about it.” “Not right now.” “Send me information.” Teach objection handling, follow-up sequences, proposals, and asking for the sale.
WEEK 7 — Build Your AI Sales Assistant: Use AI to research prospects, prepare for calls, analyze transcripts, draft follow-ups, update CRM information, identify objections, and recommend next actions.
WEEK 8 — Build the Sales Feedback Loop: CRM + call transcripts + AI. Analyze why deals are won/lost, which objections repeat, which messages resonate, and continuously improve the offer and sales process.
What's included
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8 Live Virtual Workshops
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Private Community (prompts, templates, support)
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Weekly Assignments with Feedback
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Audits + Reviews
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Year-long Access to the Full System
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Community of Like-Minded Professionals
Expected Outcomes
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The single most important tool in sales: the CRM
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Asking better discovery questions
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Developing your offer
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Creating an AI sales and marketing feedback loop
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Connecting your tools to Claude through MCP
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Clear positioning
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Brand kit powered by Claude Design
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Content that attracts opportunities
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A repeatable AI visibility system
about me
I’m the founder of Think Strategy, a growth agency that helps brands scale using AI and storytelling.
My work focuses on training teams to use AI, content, and digital marketing more effectively through workshops, strategic consulting, and select implementation support.
I also help companies identify the right tools and turn them into practical systems their teams can use. My background includes experience as a HubSpot Certified Trainer.
Earlier in my career, I worked at Microsoft during the Gates-Ballmer era, where I led a team managing advertising campaigns for global brands.
Most recently, I served as Director of Marketing at both eXp Realty and eXp Commercial, helping grow the brand to 90,000 agents worldwide and expand its presence nationally and internationally.
I hold an MBA from Seattle University. Outside of work, I enjoy reading, playing chess, and spending time with my wife, our two young sons, and our Pomsky.
What People Are Saying
"Before Bernard's cohort, I wasn't posting at all.
Now I have a repeatable system that works—without constant effort. I've had podcast invites, collabs, and DMs from people saying, 'I've been following your posts for weeks.' It works."
- Regina Andler,
Creator of the unicorn factor®
"He doesn't just give strategies. He models presence. He doesn't just talk about clarity, he lives it. He reminded me that presence is strategy and clarity is leadership"
- Debbie Page,
CEO of 'The Legacy Life Architect'
FAQ
WHAT DOES IT COST? You can also choose a payment plan: The full investment is $997 USD. 3 monthly payments of $333 One-time or payment plan—same access. Choose the option that fits your cash flow.
How much time does this take each week? Plan for 2–3 hours per week: 60 minutes live (recordings available) 30–60 minutes for the assignment Optional time for engagement and content creation The goal is not to add work. It’s to build a system that saves time long-term.
What if I’m not a “content creator”? Perfect. This cohort is not for creators chasing followers. It’s for professionals who want to be seen clearly—by the people who matter. You’ll learn how to communicate your value, show up consistently, and build a presence that scales. No trends. No gimmicks.
What if I don’t know what to say? That’s exactly what we fix. We teach you how to capture ideas from everyday conversations, DMs, and work you’re already doing—then turn those into repeatable posts, videos, and systems. You don’t need new ideas. You need a way to organize and share the ones you already have.
Do I have to be on video? No—but we’ll show you how to use video if and when you’re ready. Most people avoid video because of perfectionism or overthinking. We give you a simple framework (Hook – Insight – CTA) and gear setup that works in 60 minutes a week. By Week 6, most members are publishing short videos they never thought possible.
Is this about LinkedIn only? No. LinkedIn is where we start—because it’s the fastest path to trust and opportunity. But the system works everywhere. You’ll learn how to capture ideas, create video, and distribute content across: LinkedIn Instagram TikTok Facebook YouTube, etc Newsletters Private communities What you build here isn’t platform-specific. It’s a system you can use anywhere your audience lives.
What if I’ve already been posting but feel stuck? Then you’re in the perfect place. Most people plateau because they don’t have a system. They’re relying on willpower, trends, or guessing. We help you reset with a clear structure that turns random posting into repeatable momentum.
What’s the difference between this and a typical course? This is a live cohort. Not a passive course. You get real-time feedback You build alongside a small group You apply everything you learn—week by week You don’t just learn strategy. You build your system inside the program If you want accountability, clarity, and a structure that sticks—this is for you.
What if I can’t attend every live session? No problem. All sessions are recorded and uploaded within 24 hours. You’ll also get access to the community, assignments, and templates—so you can work on your own schedule and still get feedback.
Is this cohort right for me? If you’ve ever said: “I know I should be posting, but I’m stuck.” “I don’t have time to create every day.” “I want to be seen—but I don’t want to sell.” “I want clarity, not just content.” Then yes. You don’t need motivation. You need a system.
What if I don’t have any ideas? That’s exactly what we fix. Most people think they need to “be creative” to create content. You don’t. You just need a system to find your ideas. Inside the cohort, you’ll learn how to: Capture insights from your daily work and conversations Turn client questions into posts that attract more of the right people Build an “Idea Vault” so you never start from zero Use AI tools to speed up writing without losing your voice See examples from real creators in your space By week two, you’ll already have a list of 50+ ideas pulled from your own experience. You’re not short on ideas—you just need a better way to surface them.